For a successful construction of a solid website, a blue print (website organization map) should be designed prior to the creation of a new layout or optimization begins. This ensures every important page and component are included and it will provide you with an understanding of the requirements to develop the website from. This stage of planning helps avoid the need for unnecessary redesigns or additional programming tasks. Imagine a map of your website’s purpose like building your house, as you have to figure out which rooms of the house must be built. A map for your website can be as easy as a document that has a list of all the web pages ordered in the way that they will appear on your website navigation system. This example illustrates the identical.

1) Website Navigation

a) Main Navigation

Home Page


About the company

“Company” Team

Jobs at “Company”



In the Media

Press Releases

“Company” Events

Case Studies


“Company” Blog

Latest Articles


B) Footer Navigation

Terms & Conditions

Privacy Policy


We invite you to advertise with us

Weather you are designing your own website, designing for an organization or managing the work of a web designer This is an important marketing strategy online since it guarantees that your website has all important pages and in one order. Planning ahead can save a lot of out-of-scope work if the strategy first, implementation second formula is used. When planning, you would want to include pages for navigational main including sub navigation, as well as footer navigation hyperlinks. Things like logins to the client admin area or eCommerce are referred to as utilities and should also be noted.

2) Website Components

As you move from identifying the rooms you’d like within your house (the pages of your website) you also need to start thinking about the web components as the ones which must be integrated into your wire-frame. Think of the web components as the items you’d like to see in the main room of your home. Do you intend to install social media marketing widgets such as Twitter, Facebook, YouTube or LinkedIn that users use to click? Is building your email newsletter a priority? If yes, then you’ll want a sign-up box designed for your site. Things such as “Request FREE quote”, PDF downloads for free, trial buttons, Social media profiles, awards & successes, highly regarded clients, etc., make excellent elements for your main page on your website. It is not necessary to design the website components exactly as you can see in this but you must clearly define the features you want to include on your website, which could be missed in the design process.

3) Website Wireframe

The home page of your website and other crucial pages of your website may be built through a wireframe so that the most critical pages are clearly visible and certain actions are encouraged by the web-site visitors. Consider your website as an your online marketing hub. You can make use of the opportunity or miss it. Visitors to your website must be guided through your website after they have reached it. Before the web designing work begins , a wireframe is created to ensure that the placement of pages or navigation orders, as well as elements of the site have a place. The wireframe for a website is usually drawn in black and gray to focus on the layout of where things will be placed on a webpage before clients or customers start to criticize things like the colors. The aim of wireframes is to demonstrate the location of elements that are used for navigation, such as”main navigation” “main navigation”, “footer navigation”, “social media buttons”, “email news letter block”, etc The goal is to establish the structure of the website versus colors, texts or fonts. Wireframing is a way to keep the focus on getting approval on layout before copy and color get picked. If you’ve ever purchased themes or templates for your website, you must have seen the pre-defined “Lorem ipsum” text instead of the actual text that is used during the wireframing process . It shows where the text should go even if the text isn’t yet suitable to be used on the site. Wireframes can be designed using graphic tools , and often they are simply sketched out on a piece of paper. Wireframes can also be designed using or without graphic tools. You just need to choose the method that works best for you.

4) Elements of a Website

There isn’t a “one site fits all” solution. Although it may be tempting to start designing sites or to move things around the time you spend planning can help avoid a number of corrections in the future “oops i forgot this” responses in the future. Think of a well-performing website not just as a website, but as an “web solution”. The key elements that are essential to successful websites are:

a) Clear Website Architecture

What will happen if things don’t follow the same way as we did in the wireframing method? Where do you want your pictures to be placed? Headlines? Text? Certain segments? Call to actions? Social media widgets?

b) Smart Navigation

The term “smart navigation” sounds very easy, but having a clear plan of the order of pages such as “home”, “about us”, “services”, “contact us”, etc should be planned because that makes your website effective.

C) Call to Action Components

We must not overlook those call-to-action elements such as such as a “free trial button” or other simple words like “know more” which link to other pages on your website. As well, elements like emails sign ups, if are looking to increase the number of people signing up to your newsletter need to be planned as part of the success procedure.

d) Know Your Target Market

A well-performing website is one which serves its target market and focuses on providing the best customer service to their customers as an indirect way to sell. You shouldn’t expect a site to be a sales machine from the first look. It’s the way in which every aspect of our marketing functions in concert, serving by supporting, selling and serving that will equal marketing success. A well-thought-out website will aid your overall marketing strategy online.

5) Homepage Best Practices

To open a door for your website to become a website solution, begin by planning the homepage. The homepage is similar to the front door of a house. It must make users feel like they’re in the exact place they’re supposed to be and direct them to where you want them to take them. Everyone wants visitors to our sites. However, we have to make them go “through” the site. And that’s exactly what happens with an intelligent home page.

Website planning becomes a lot simpler when you begin with a site map that transforms into a wireframe. With that, moving into the design process in a formal manner. Make sure to include your call to action and other marketing tools on the home page.

Your homepage’s messages must clearly convey who you are doing, who you are and who you are serving. The way to communicate this is through a logo or bullet points, clear webpage text, images, or even videos.

6) Website Privacy Policy

A final aspect to integrate into your website’s planning process is your webpage’s “Privacy Policy”. Although it might not be like designing a website, it is an “online marketing must.” A good privacy policy addresses how you use personally identifiable data, what you can and cannot do with the emails you collect and also reveals if you employ any tracking software, like Google Analytics or have any type of cookies on your website. A privacy policy also discloses the possibility of renting or selling data about your customers on your site.

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